An exchange of insults
POTLATCH WAS THE NAME of the information bulletin of the Lettrist International, 29 issues of which were produced between June 1954 and November 1957. An instrument of propaganda during the transitional period from the insufficient and failed attempts of post-war avant-gardists to the organization of the cultural revolution now systematically initiated by the situationists, Potlatch was without doubt the most radical expression of its time, that is to say the most advanced search for a new culture and a new life.
Potlatch took its name from the North American Indian word for a pre-commercial form of circulation of goods, founded on the reciprocity of sumptuous gifts. The non-salable goods which such a free bulletin could distribute were desires and unedited problems; and it was their profundity for others that constituted a gift in return. This explains why the exchange of experience in Potlatch was often supplied as an exchange of insults, the sort of insults that we owe to those whose idea of life is inferior to our own.
Guy Debord, 1959 – read full text here